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April 24, 2012

Blue Bombers update logo and helmet design in advance of 2012 season

The Winnipeg Blue Bombers are proud to launch their newest logo, wordmark and helmet design today in advance of the 2012 season and a week before all CFL teams will be unveiling their new home and away jerseys.

Entering their 83rd season, the Blue Bombers’ new logo continues to honour the proud history of the Blue and Gold and all the players that have worn the ‘W’ over the years.

Since the early 1960’s, the Blue Bombers have been recognized by the bold block ‘W’ logo on their helmets.  Winning Grey Cups in 1962, 1984, 1988 and 1990 with this logo, the team is returning to this helmet design with a few minor updates.

The new logo will be the centerpiece of every helmet and will allow fans of all generations to continue to connect with the historic brand while paying homage to the past and looking forward to the future.

The new logo and helmet design launch all leads up to the unveiling of the new Reebok Blue Bomber home and away jerseys which will take place on Tuesday, May 1st.

Fans will be able to pre-order these jerseys beginning today at the Bomber Store or online at store.bluebombers.com.  Season ticket holders will receive a free Blue Bomber hat with each jersey purchase prior to May 1st at 11am.