Partnering with Chicago-based Athlitacomics – the brainchild of former University of Manitoba Bison star and National Football League veteran Israel Idonije – the Bombers launched a creative and inspirational campaign that is unique to the Canadian Football League. The premise sees the team’s superhero players get transported back in time upon touching the Grey Cup to battle foes over the team’s nine decades of existence dating back to 1930. As the season unfolds, the superheroes advance through each of the decades using their various superpowers in their quest to repeat as Grey Cup champions.
Since hatching in the spring of 1984, Winnipeg Blue Bomber mascots Buzz & Boomer have been firmly nestled in the hearts of Bomber fans. They are undoubtedly the province’s most recognized and beloved feathered ambassadors. The dynamic duo never fails to entertain fans with their slapstick comedy routines and outrageous stunts during Blue Bomber home games. The pair has also been known to take flight to cheer on the team for road games. Buzz, with his dark sunglasses and “Rebel Without A Cause” attitude, is quite the class clown. Boomer, the taller of the two, is the strong and silent type who relies on cool sophistication, rugged good looks, and timid charm to make his mark with fans.
Jermarcus Hardrick is the heart and soul of the team. He bring an infectious energy to the field and his teammates feed off of it. Hardrick is able to provide the team with this boost because of his Energy Drain ability – every time an opponent comes into contact with him, they lose 15% of their energy, leaving them weary and exhausted. At Full Drain, Jermarcus can take up to 50% of an opponent’s energy and use it to fuel his team when the pressure mounts.
As an O-lineman, Stanley Bryant has to protect the QB. His ability to control the density of his body without sacrificing his ability to move helps him do just that. By controlling his body at a cellular level, Bryant can turn himself into an immovable force and can manipulate his cells to heal at a rapid pace, ensuring he is always healthy when it’s game time. At max dominance, Bryant can increase his perceived weight to 1,000 tons and increase his physical size to make him an imposing immovable object.
Jackson Jeffcoat has the ability to manipulate parts of his body and turn his skin into carbon fibre, one of the strongest materials in the world. Ten times stronger than steel and lighter than aluminum, this makes Jeffcoat the perfect combination of agility and strength. When Jeffcoat enters ‘Full Carbon Mode’, his entire body takes on an elite durability, becoming virtually unstoppable.
When he’s dialled-in, Justin Medlock often looks like he can’t miss — and with his ability ‘Locked On’, Medlock doesn’t. When he enters his ‘Locked On’ mode, he can focus on a singular point and drown out all surrounding noise, allowing him to hit field goals with uncanny precision. When he enters ‘Money Mode’, Medlock can calculate factors like wind, barometric pressure, and drag at incredible speeds to increase the probability of success.
Willie Jefferson’s ability to make his opponents fear him comes from his ‘Menacing Aura’ ability that allows him to regulate his power level to unfathomable heights, so that opponents who face him are crushed under mounting pressure. At full capacity, Jefferson has the ability to syphon his intimidation factor to the other members of the defensive line, making them a devastating force.
Known for making spectacular catches, Darvin Adams leaves fans breathless with his incredible hands. His ability, ‘Slight Hands’, is a combination of mystic arts and illusions, allowing him to apply misdirection and trickery to his route running and catching. Adams leaves defenders scratching their heads as he is often able to pull the ball in on a catch out of thin air.
There’s no moment too big for Adam Bighill. With the ability to increase his strength and speed as the pressure rises, he is able to lay critical hits and make plays when tensions are at their highest. At its peak, when the fans are cheering and the game is reaching a critical moment, Bighill will enter ‘Savage Mode’. Feeding off the energy generated by the moment and the fans, he becomes the ultimate super athlete with his strength reaching unmatchable levels.
Always one to be in the right place at the right time, Brandon Alexander gains the upper hand via his ‘Insight’ ability. When Alexander locks eyes with an opponent, he can see what they’re going to do in the next 30 seconds. In extreme cases, Alexander can gain telekinetic control over the football after it is touched by whomever he is currently locked with.
Zach Collaros knows exactly what any defence is going to do at all times thanks to his ability to remember anything he sees once, giving him the ultimate edge in the film room before games. What makes Collaros’ power so exceptional is that as a true leader of the offence, he has the ability to telepathically link to his receivers and mentally show them where he needs them to be.
For every action there is an equal and opposite reaction, and that reaction is Andrew Harris. His ability of ‘Kinetic Command’ allows Harris to absorb any force applied to him, store that force and build it up internally to expel the combined energy as a propulsion. If enough energy is stored, Harris has the ability to enter ‘Super Charged Mode’ where would-be tacklers bounce right off of him as he drives past them.
In tune at all times, Drew Wolitarsky has the ability to disorient his opponents with his Vibrational Steps and shake his defenders. Every time his feet make contact with the ground, he emits a vibrational pitch. When he unlocks his maximum frequency, he can use the vibrations from his steps to increase his vertical leap, allowing him to make highlight reel catches.