Alcohol Alcohol cannot be brought in or out of Princess Auto Stadium. The sale of alcohol is limited to two drinks per fan (Two beers or 3 oz. of spirits), with sales ceasing in all areas of the stadium at the end of the third quarter, except for the north end concessions, which will remain open for approximately 30 minutes post-game. Any person purchasing alcohol who appears to be less than 25 years of age must present valid photo identification. No alcohol will be sold to intoxicated guests, and we reserve the right to refuse the sale of alcohol at our discretion. If you choose to drink, please do so responsibly and ensure you have a safe ride home.
Baby Changing Stations Baby changing stations are available in all washrooms throughout Princess Auto Stadium. Men’s baby changing stations are available in sections 113, 136, 214, 235, and the Blue And Gold Suite. Women’s baby changing stations are located in sections 132, 206, 232, and Suite 9E. Family washrooms which include baby changing stations are located in the 100 level north and south sections, as well as a family washroom in section 203. Suite sections include Men and Women’s baby changing stations in Suites 9W, 10W, and Press Box.
Banners Unauthorized commercial signage is not allowed anywhere within Princess Auto Stadium. Stadium Management reserves the right to approve all banners. Banners and flags may be prohibited due to space availability, banner or flag size, interference with other fans, or message content.
Bike Valet The Bike Valet presented by Pedal Pub is located at the northeast gate of Princess Auto Stadium. The Bike Valet is free to use and offers fully secure, monitored bike storage on game and event days and rack space for 800 bicycles. Please note that racks for about 400 more bikes are also available around the perimeter of the stadium, however, these racks are not monitored.
Breastfeeding Family washrooms are available for all guests requiring a little extra room or privacy. These washrooms are located North & South End 100 level, and at the Family Washroom Section 235 and Family Washroom Section 203. Guests can visit fan services located at section 111 for a private space available for breastfeeding.
Bus Routes Winnipeg Transit has several regular routes that operate to and from the University of Manitoba before and after the game. Winnipeg Transit reminds all passengers to check their bus schedules before leaving for the game. Passengers will be charged Transit fares in accordance with current Winnipeg Transit fare rates.
Bomber Store The Winnipeg Blue Bombers Official Store with 100% of proceeds supporting the Bombers and our community initiatives. Store hours: Monday- Friday: 9:00AM – 6:00PM Saturday: 10:00AM – 5:00PM Sunday: 12:00AM – 4:00PM
Canadian Flag If you have a group of 20-35 people over the age of 13 and would like to hold the large Canadian flag on the field during pregame, please contact for more information and availability.
Cameras Still cameras with lenses over 6” are not allowed into the stadium. You are welcome to use your photo camera (with lenses under 6”) for your personal enjoyment. Commercial use of any audio or video recordings of the game is a violation of guidelines established by the Canadian Football League.
Carry-In Policy Security Officers are stationed at each entrance gate to ensure your safety while visiting Princess Auto Stadium. You and your belongings will be searched upon entry into the stadium. If you elect not to consent to being searched, you will be denied entry.

Please be aware that carry-in policies may be modified from game to game as security levels change, and items permitted into the stadium may be determined at the discretion of each officer. Firearms and other weapons, knives, coolers, umbrellas that cannot collapse to under 18 inches duffel bags, obstructive banners and signs are all strictly prohibited, as well as video cameras and still photo cameras with lenses over 6 inches. As a general rule, please leave all unnecessary items at home.

Fans can bring sealed bottles of water to Princess Auto Stadium for all Bomber games, events, and concerts. The bottles must be plastic, factory-sealed, and contain a maximum of 1 litre, as indicated on the bottle. Fans can bring a maximum of one bottle per individual. For example: a family of four can bring in four bottles of water. Fans are permitted to bring in empty reusable bottles (1 litre or less) to fill with water at the stadium. When arriving at the stadium gates, we ask that fans be ready to show their factory-sealed, plastic bottle of water or empty reusable bottle of water.
Children A ticket is required for any child who has had their third birthday. If a child is lost at Princess Auto Stadium they will be brought to Fan Services located behind section 111. Staff will be notified by radio. Please report any missing children to the nearest staff member, who will then take a description and advise staff over the radio. There are lost child stickers available at Fan Services (section 111). The sticker identifies your seat location to assist in connecting caregivers and lost children.
Concessions A wide variety of refreshments are available from concession booths, kiosks, and vendors throughout the stadium. Vendors will stop serving in the stands at the end of the third quarter with the exception of the North End concessions which will remain open until the end of the game. Alcohol cannot be brought in or out of the stadium. The sale of beer, wine, and liquor is limited to two beverages or three ounces per person and will only be sold to those fans over the age of 18 as per Manitoba Liquor regulations. Winnipeg Football Club Food & Beverage is the exclusive provider for Food and Beverage at Princess Auto Stadium. For more information on the available concessions: Princess Auto Stadium Concessions
Closed Captioning Closed Captioning is available. If you require closed captioning please visit Fan Services at section 111 or view the closed caption page from your device here.
Designated Driver Program The Winnipeg Football Club wants to encourage all fans to act responsibly while enjoying the game. Fans over the age of 18 can sign up to be a Designated Driver presented by Manitoba Public Insurance and receive a complimentary non-alcoholic beverage and wristband at Fan Services (section 111). Please drink responsibly and do not drink and drive.
Drinking Water Corpell’s Water Hydration Stations are located throughout the stadium behind sections 101, 114, 124, 136, 210, 232. Portable Water dispenser units (or water coolers) will be located at 116, 144, 202, 225. Fans are permitted to bring in one factory-sealed bottle of water up to one litre in volume and/or empty reusable bottles up to one litre or less to fill with water at the stadium. When arriving at the stadium gates, we ask that fans be ready to show their factory-sealed, plastic bottles of water or empty reusable bottles of water out.
Drop Off & Pick up Locations When dropping off a fan on game day enter from Chancellor Matheson and drop them off in the red lot and pick them up on Chancellor Matheson. Drop off passes are available 48 hrs prior to game day, please call 204-784-7448 for more information
Elevators & Ramps Elevators and ramps are located in the northeast, northwest, southeast, and southwest corners of the stadium, providing access to the suite level and 200 level seating. Please note that no suite access is permitted using the Northwest ramp or elevator.
Emergency Phone Numbers & Paging Policy If you require assistance or have any questions during a Blue Bombers home game, you can contact the Fan Helpline presented by Canada Life by calling or texting 204-784-7448. If contacted for an emergency, security personnel will be on hand to assist you. If you are required to make an emergency phone call or text, please report your name and seat location. Paging within the stadium is reserved for extreme emergencies.
Emergency Evacuation In the unlikely event of an emergency situation that would require a stadium evacuation, instructions will be relayed via the public address system. If such circumstances arise, please remain calm and follow instructions as they are given.
Entering the Playing Field Entering the playing field without proper authorization is a violation of league and Winnipeg Football Club rules. Violators will be arrested and charged by Winnipeg Police along with being barred from all future events at Princess Auto Stadium.
Entertainment Loges Experience first-class perks and privileges with incredible field views in a unique private setting in one of our Konica Minolta Loges. Loges include: Private four seat tables located directly on 100-level concourse with amazing sight-lines, In-game seat service, Access to Pinnacle Club pregame and for the fifth quarter Jim Beam post-game party, VIP entrance to Princess Auto Stadium, VIP parking pass included with each Loge, and Concierges to assist you with your game night entertainment needs. For more information, please contact Desiree Downey at 204-784-7292 or email
Event Suites With 103 dedicated outdoor seats and additional luxury seating inside, the Event Suite is the perfect meeting space to give a presentation and then mingle while watching the game. The Event Suite offers catering menu options, full concierge service, and exclusive bar service located on the Manitoba Liquor & Lotteries Suite Level. For more information please contact Desiree Downey at 204-784-7292 or email
Exit & Entry Policy Prior to entry into Princess Auto Stadium, you may be subject to a bag search and personal body screening for security reasons. Following kickoff should you wish to exit Princess Auto Stadium, no re-entry will be permitted for security reasons.
Family Washrooms Family washrooms are located near section 117, 144, 203, and 235.
Fan Clubs

Blue Bombers Women’s Club The Blue Bombers Women’s Club hosted by Holly Jefferson is the first of its kind. Free to join, the Blue Bombers Women’s Club offers members exclusive events throughout the season, plus special email newsletters, exclusive offers, and more. For more information:

Blue Bombers Kids Club Join the next generation of Blue Bombers fans! The Blue Bombers Kids Club is a season-long membership for children ages 5-12. Become a Blue member for free or join as a Gold member for $29 plus tax per season. For more information: Blue Bombers Kids Club – Winnipeg Blue Bombers

Bomber Business Alliance presented by Konica Minolta In the Fall of 2015, the Bomber Business Alliance (BBA) was formed to capitalize on the Winnipeg Blue Bombers ecosystem and various business relationships that exist through our corporate partners, suite & loge holders, premium seating members, vendors/suppliers, and season ticket members. Through strategic networking events, engaging business-to-business content, and quality lead generation efforts, we believe we can create meaningful introductions and connections for our partners and positively impact their businesses. By forming the Bomber Business Alliance, business-to-business focused customers can garner additional value from their Winnipeg Blue Bombers partnership. For more information:

Fan Code of Conduct The fan code of conduct is designed to set clear expectations for fans and encourage a stadium environment that is enjoyable for all game attendees. Additional signage detailing the fan code of conduct is posted at all gates. For more information see Fan Code of Conduct.
First Aid St. John Ambulance First Aid is available at sections 112, 124, 212, 225 at all Winnipeg Blue Bomber home games. Winnipeg Paramedic Service is available as well.
Food and Beverages Please see Concessions
Gender Neutral Washrooms Gender Neutral washrooms are located near section 117, 144, 203, and 235.
Guests with Disabilities For more information on seating and accommodations for fans who use wheelchairs or who require further assistance please text or call Winnipeg Blue Bombers Fan Services at 204-784-7448
Group Tickets There is no better way to enjoy Blue Bombers football than with a group of your friends, co-workers, or family. Bringing a large group to a Blue Bombers game is easier than ever! Group tickets allow groups of 15 or more to sit together. A Blue Bombers home game is the ultimate group outing. For more information contact our Group Ticket Executives
Kids Zone and Family Sections (116-121) We have a dedicated Kids Zone and Family Section presented by Peggy 99.1 for those interested in bringing the little ones. These can be found in sections 116 to 121 with Section 118 as a non-alcoholic section. Be sure to check out our Kids Club tent in the Princess Auto Pre-game Tailgate offering face painting, my first Bomber Game Buttons, and tattoos.
Limos Booked Limos can be caught outside of the Pinnacle Club.
Lost & Found On the day of a game, lost and found items can be returned or collected from the Fan Services booth located behind section 111. To inquire about lost and found after the game, please call 204-784-7448.
Messages (Birthday, Anniversary) If you have a birthday or anniversary announcement you want displayed on the video board at a Blue Bomber home game, contact our office at 204-784-7419 or e-mail Space is on a first-come-first-served basis as there are limited spaces per game. All requests and payments must be submitted three business days prior to the game requested. A fee of $50 plus tax will apply.
Musical Instruments Small musical instruments are allowed into Princess Auto Stadium. We ask that fans please be mindful when using their instruments and not negatively impact anyone’s game day experience. Fans with musical instruments may be asked to move or stop playing their instruments, at the sole discretion of the Winnipeg Football Club, should their behaviour be ruled to negatively impact any other fans’ game day experience.
Neighbourhood Parking Restrictions Working in partnership, the University of Manitoba, and City of Winnipeg have developed an Event Day Traffic Plan to help direct visitors to campus and alleviate some of the traffic congestion that is expected on major event days. The Event Day Traffic Plan will be in effect for all events that are expected to attract more than 15,000 people. Key points of the plan are as follows:

  • Starting 90 minutes before the major event, and up to 90 minutes after the event, access to the university campus is restricted.
  • Access for U of M permit holders will only be permitted through Kings Drive.
  • Parking in Winnipeg Football Club controlled parking lots will only be permitted for those in possession of game or event parking passes (can be pre-purchased or purchased on-site), with entry via University Crescent or Chancellor Matheson Road only.
  • To minimize disruption to the neighborhood, parking is restricted in University Heights and Fort Richmond. Vehicles may be ticketed and/or towed if parked in these restricted areas.
  • Neighborhood residents who live in the restricted parking areas are able to obtain “stadium event zone permits” by contacting 311.
Non-Alcoholic Section (118) Section 118 in the Family and Kids Zone is considered as a non-alcoholic section.
Pay Phone A pay phone is located near section 126.
Payment Princess Auto Stadium is a 100% cashless venue on game days. Accepted payment methods are: Visa, Mastercard, American Express, Debit and Blue Bombers Gift Cards. There are no ATM’s located at Princess Auto Stadium.
Parking In total, there are 5,000 parking spots on campus for those attending Blue Bombers games and other events at Princess Auto Stadium. View our Parking & Transportation Guide for more information.
Park and Ride There will be a $5.00 per person charge for this round-trip service. It will be collected as you get off the bus at Princess Auto Stadium. Children 12 and younger ride for free. Service begins 2 hours prior to kickoff and last buses will leave locations 15 minutes prior to kickoff. Once a bus is full, it will depart for the stadium. Another will begin loading immediately after to ensure the fastest service possible. Visit Park and Ride for more information.
Pinnacle Club The Pinnacle Club on game day is exclusively for our Pinnacle seat holders. Pinnacle seat holders will have the option to purchase a pre-game culinary station or half time snack. Bar service is available throughout and following the game for Pinnacle seat holders in the Pinnacle Club. Outside of game day the Pinnacle Club is available for corporate events, banquets, weddings, fundraisers and more. With space for up to 400 people the Pinnacle Club is a great choice for your next event. For more information please contact
Princess Auto Pregame Tailgate The Princess Auto Pre-game at the Tailgate opens two hours prior to kickoff and is located near the 680 CJOB Gate 2 in the Southeast exterior corner of the stadium. You must have a game day ticket to enter the tailgate area. The tailgate features a kid’s zone including inflatables, tattoos, Kids Club tent and much more. For the adults we have a live DJ, Blue Bomber Cheer and Dance Team Performances, bars, and food available for purchase.
Ride Share Pick Up Ride share spot is located outside of Gate 1 on Chancellor Matheson.
Sensory Inclusive Venue Princess Auto Stadium is a Sensory Inclusive venue certified by KultureCity. Princess Auto Stadium is certified as a trained and trusted advocate for those with sensory needs. Sensory tools are available for pick up at Fan Services located at section 111. For more information visit:
Smoking Policy Princess Auto Stadium is a smoke-free facility. Smoking is not permitted in the indoor or outdoor areas of Princess Auto Stadium; this includes the concourses and main bowl. Smoking is permitted outside Coors Light Gates 3 and Play Now Gate 4 as well as the Princess Auto Pre-game Tailgate area. This policy also applies to smokeless cigarettes, electronic cigarettes and vapes, which are not permitted to be used anywhere within Princess Auto Stadium. Guests who fail to comply with this policy will be evicted.
Stadium Gates All stadium gates open 60 minutes prior to kickoff and are accessible to fans with disabilities. Fans are encouraged to use the gate recommended on your ticket, however fans can enter through any gate. The Winnipeg Blue Bombers are proud to offer gates exclusively for our valued season ticket members. Keep an eye out for gates labeled “Season Ticket Member Entrance” for a quick entrance into Princess Auto Stadium.
Tickets Fans are required to carry their tickets with them at all times. You can purchase tickets at Winnipeg Blue Bombers Tickets or by visiting the Fan Services area (Section 111) and at Gates 1, 3, and 4.
Taxis Catch a taxi outside of Gate 1 on Chancellor Matheson.
Uber Pick Up Uber pick up spot is located outside of Gate 1 on Chancellor Matheson.
Will Call and Ticket Problems The will call and ticketing window on game day are located on the northeast exterior of Princess Auto Stadium near Coors Light Gate 3.
Water See Drinking Water