Director of Health and Performance – Head Athletic Therapist

Alain Couture is entering his 22nd season with the Winnipeg Football Club in 2024, overseeing the health and well-being of every player on the roster. Couture provides constant updates to the head coach on the health status of every player, and ultimately has the final say on whether they can return to the field after being injured.

Widely considered one of the best in his field by players, coaches, therapists and doctors across the Canadian Football League, Couture was honoured in October of 2019 with the Winnipeg Football Club’s Chairman’s Award for his years of service to the team. Working with medical staff across the CFL, Couture also played a key role in helping establish and maintain the strict health and safety protocols implemented by the league during the pandemic-shortened 2021 season.

Starting with the Blue Bombers as a student therapist in 2003, Couture became the full-time assistant in 2004. In May of 2005, he graduated from the University of Manitoba with a Bachelor of Exercise and Sport Science/Athletic Therapy degree and became a Certified Athletic Therapist in June 2005. In 2006, he became the Head Athletic Therapist for the Football Club and in 2019 was promoted to Director of Health and Performance – Head Athletic Therapist.

Couture is also a Registered Massage Therapist through the Massage Therapy Association of Manitoba, and a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association. His football experience also consists of working in the NFL, as he has worked off-season training camps with the Kansas City Chiefs (2007), Minnesota Vikings (2008), and the San Francisco 49ers (2009).