Betregal, Winnipeg Blue Bombers Partner To Amplify Fan Engagement Experience

WINNIPEG, MB., June 9, 2022 – The Winnipeg Blue Bombers today announce a new partnership with BetRegal, the Official Online Sports Gaming Partner of the CFL, as the Bombers’ new sports gaming partner. The partnership will add to the fan engagement experience and will further inform fans on free-to-play gaming both in-stadium and online through activations and educational content.

“This new partnership is a first for the Club and we are thrilled to have the great team at BetRegal onboard,” said Wade Miller, President & CEO for the Winnipeg Blue Bombers. “Together we will be able to offer fans the opportunity to learn about gaming and play for free whether online or right from the stadium on game days.”

Beginning next week, fans can look for new game day activations presented by BetRegal as well as giveaways at the new BetRegal Gate 4. Additionally, gaming content will be posted on, and BetRegal will run an ongoing contest to give away tickets all season long to the brand-new Royal Box section on the East side of the stadium that features six luxe padded seats with in-seat service.

“The Blue Bombers fanbase is one of the most avid sports communities in the country, and we are so proud to be partnering on amplifying the fan experience around our game that we all love so much,” added Aly Lalani, Head of Marketing at BetRegal. “Offering free-to-play gaming experiences with a player-first focus will inevitably allow for more storytelling opportunities throughout the CFL season.” 

BetRegal is a Canadian company that launched in Europe, has seen immense success in key European markets, and is making significant strides to expand into its home country.

About BetRegal

Founded in 2015, BetRegal is the flagship brand of the Regal Group Ltd. BetRegal is focused on providing a world class sports betting service, and market leading casino games to global customers in a safe, secure online environment. With a founder and principles who are proudly Canadian, BetRegal is excited to focus its vision on the Canadian sports entertainment market and is committed to remaining compliant in advance of the individual Canadian provinces evolving igaming regulation. Currently licensed in the UK, Malta, Ireland and Curacao, BetRegal has enjoyed steady growth since inception and is now concentrating on accelerated growth in legacy markets and increased brand awareness in emerging gambling markets. Visit

About The Winnipeg Blue Bombers

The Winnipeg Blue Bombers are a professional football team based in Winnipeg, Manitoba. Founded in 1930 as the Winnipeg Football Club, the Blue Bombers are members of the West Division of the Canadian Football League and play their home games at IG Field. The Club has won back-to-back Grey Cups in 2019-2021 and in total have won the league’s championship 12 times since its inception.