Molson Coors Beverage Company & Blue Bombers announce new partnership

WINNIPEG (February 25, 2021) –The Winnipeg Blue Bombers today announce a new multi-year partnership with Molson Coors Beverage Company that will proudly leverage their vast portfolio of iconic beers and new beverage brands. The partnership will broaden the in-stadium beverage menu and Coors Light will enhance the fan experience as the new official beer of the Blue Bombers.

“We’re very excited to have a partner that resonates so well with Canadian sports and has a tried-and-true track record of engaging their fans,” said Wade Miller, President & CEO for the Winnipeg Blue Bombers.  “Together we will be able to offer fans a wider range of beverages. We are thrilled to work with Molson Coors, who have been all-in from the very first meeting.”

New in-game promotions will now be presented by Coors Light, allowing fans access to many perks like the Season ticket member spotlight contest where Coors Light will award a prize pack to the biggest Blue Bombers fans.

“The Coors Light mountains will definitely be turning blue for the Blue Bombers,” said Steve Zmudczynski, National Vice Partnerships at Molson Coors. “It’s an honour to partner with Manitoba’s proud CFL team and to play a role in how fans will enjoy their game for years to come. This is a huge priority for us in the province, and we plan to show up in Blue in-stadium and out.”