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The Winnipeg Football Club envisions a continuum of community engagement activities to help underrepresented groups establish a strong relationship with Bomber players and the game of football.

Through an Indigenous community-based approach, the Winnipeg Football Club has facilitated outreach to more than 10 different Aboriginal/First Nation-based organizations and 18 other member organizations in Winnipeg in 2015. Our goal is to instill confidence in the youth we reach and to welcome them to the true blue family.

In April 2015, the Winnipeg Football Club joined the Aboriginal Chamber of Commerce to help support Aboriginal business prosperity. In May, the Blue Bomber Community Caravan made a visit to Brokenhead Ojibway First Nation where players and mascots held an assembly and autograph-signing with school-aged children.

The Winnipeg Blue Bombers are proud to be the first CFL team in history to implement an acknowledgement statement before every game, recognizing that Investors Group Field is located on traditional Treaty One territory.

In addition, from a generous donation of $10,000.00 from the Asper Foundation, the Winnipeg Football Club provides season tickets for Indigenous Youth, and this year, the Winnipeg Football Club provided tickets for youth to attend the 103rd Grey Cup Championship Game.

In 2016, the Winnipeg Football Club will extend outreach to Northern Manitoba communities in collaboration with Perimeter Aviation and Winnipeg Aboriginal Sports Achievement Centre.